It’s Not Relevant

Instagram sucks.

It used to be a great way to network with great photographers and friends. It has evolved from a creative community into an abomination of memes, unoriginal work and advertisements. When Facebook purchased Instagram everyone knew that it would change drastically and not for the better.

Shortly after, ads were popping up with no regard for anything. Nothing was relevant because Facebook hadn’t yet figured out your likes, dislikes, friends. It still hasn’t figured me out. I am seeing ads for candy, ads for salt. Yes, salt. Ads for a house flipping seminar by some faux celeb on a DIY channel. Ads for paint etc etc. What the hell does salt have to do with photography? This is a photography platform…or it used to be. IG has added video features, photo/video stories, IGTV for longer video stories. All laced with ads.

FB and IG both have shitty algorithms that is distracting what we want to see. Their shitty algorithms have also destroyed the order in which we want to see our friend’s photos by assuming they know best. But FB and IG don’t know me at all. They’ve stopped caring and allow any advertiser to show whatever they want, relevant or not and then have access to our data.

How pervasive are these irrelevant advertisements? It averages one ad for every four photos in your feed. Four, maybe five of your colleague’s images and then you get a “sponsored post”.

Think these offered options matter?

Why don’t you want to see this ad?

It’s not relevant

I see it too often

It’s inappropriate

Think again.

Deleting Facebook was easy. I never took it seriously and my friends appreciated me mocking everything that they enjoyed about FB.

Speaking of deleting…I just accidentally erased my whole last paragraph and don’t have the energy to recreate it. Anyway, IG sucks and I am getting real close to pushing that “delete account” button

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