Ever since I switched from film photography to digital (2001) it seems like there was this mad desire to shoot the sharpest, balanced images. New cameras carried newer sensors to help compensate. Shortly after the conversion though, a lot of us played around with digital filters, fake grain and distorted images all in an attempt to emulate film photography.
Ever listen to clear digital music and then long for the hiss and pops of an old vinyl record? Still notice that advertising relies heavy on customer’s nostalgia? Why do so many mobile photography apps try to emulate old film?
What is is about the tiny imperfections that make us want to see more of it? Because somehow they are more tactile than a clean, perfect photograph.
For clients, I want the sharpest, cleanest images possible. But when it comes to my hobby I appreciate and look forward to the unexpected surprises. I love the light leak, the color variation and textures from film photography.