Apple’s focus on privacy in keeping customer’s data safe has increased and I am loving it. I believe that data privacy should be every digital citizen’s right. It’s exhausting that other companies, websites and software apps attempt to get as much of my personal information to line their pockets.
New features are coming to the Apple ecosystem such as Apple Mail, Siri, iCloud and app tracking this year. When we receive an email there is almost always a 1×1 size pixel hidden in the footer that can track IP addresses, when you open to read, location and other identifying info. In Mail, Apple is getting a feature called Mail Privacy Protection. With this I can hide my IP address, block read receipts and more.
ICloud+ , the new VPN-like Private Relay that will encrypt all data. Goodbye cookies and trackers. iCloud+ users will continue to enjoy the Hide My Email feature that generates a random email address to help prevent tracking and companies selling your data. Example: email@example.com will read as WiUf31DV339FXX@privaterelay.appleid.com. The next website will use a different random address that Apple will generate for me. Neat. Reader mode in Safari means no more ads or annoying pop-ups blocking your reading or viewing.
App tracking ruffled a lot of feathers in the advertising community, especially Facebook. With App tracking, Apple gives us the option to block a telltale device ID that cookies and trackers can grab and identify you and your browsing habits. No thank you, I’ll just activate App tracking and deny them every time. This denies data abusers like Facebook, Google, Amazon most of your browsing habits so they won’t track you.
Mail Privacy Protection, iCloud+, are coming soon to iOS 15 while others like App tracking, Hide My Email, Reader, Sign In with Apple ID are all available now. I downloaded the beta version of iOS 15 on my devices because I wanted those features as soon as possible and I am loving them.
Apple’s privacy initiative is a great benefit to anyone who values their data and browsing history.